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SCHOOL OF PLANNING
Consumer media usage
Online analytics and competitor audit
Social media monitoring
Case studies and inspiration
Advertising planning/strategy templates
Approaches to advertising planning/strategy
Creating content (wireframes, presentations)
Strategists to follow
This is a tool for running online focus groups, giving you faster access to qualitative insights.
Use VisionLive for online focus groups, next-gen bulletin boards, communities and mobile qualitative apps for free.
Usability Testing How-To Guides (University of Washington)
This is a great guide on how you should develop a test plan document, looking into usability, environment evaluation etc. It should be your go to guidebook when creating a test plan.
Google Ventures guide to research
Links and tools on research and user testing, curated by Google Ventures. There to design better products.
You'll find this tool is great for user experience insights and analytics – giving you a free usability test.
Peek user testing
Get short videos of people using your website and their instant reactions on UX, as recorded by their webcam
User research tools
These are recommended tools from GOV.UK such as: community tools, online focus groups, remote user testing and more.
User Testing by ZURB University
Utilise this method of engaging would-be customers to learn whether your designs and concepts work in the wild