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SCHOOL OF PLANNING
Consumer media usage
Online analytics and competitor audit
Social media monitoring
Case studies and inspiration
Advertising planning/strategy templates
Approaches to advertising planning/strategy
Creating content (wireframes, presentations)
Strategists to follow
What is strategy? by Michael Porter
A paper on the difference between operational effectiveness and strategy. But more broadly a clear definition of what strategy is. Useful for educational purposes. Or to find examples of how to map activities that help lead to a strategy.
Tiny Content Framework
Framework for content strategy. Helps you get to the bottom of things. Includes brief templates, editorial calendar fields, and product questions.
Building a strategy toolkit
An exploration into the role and importance of strategy tools and which strategy tools are used the most.
Strategic Planning tools
A summary of well-known strategic planning tools – The Boston consulting group matrix, general electric matrix, SWOT analysis, Porter's Generic competitive strategies, and Porter's five forces model
User Persona Creator and SWOT analysis template by Xtensio
Suite of free interactive templates from Xtensio. Includes Persona Creator to help you define ideal user types, and SWOT analysis template.
McKinsey: Enduring Ideas: Classic McKinsey frameworks that continue to inform management thinking
Classic McKinsey frameworks that continue to inform management thinking and strategy.
SWOT is an acronym used to describe particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company.
An explanation of PEST analysis, including a template, examples, and an extension (PESTLE)
A simple 9X9 value grid for understanding relative value positionings within both categories and portfolios, plus a few UK centric examples
Ansoff product-market growth matrix
This is useful in terms of defining what type of growth strategy a business' strengths will enable most naturally. i.e.market penetration, product development, etc.
Boston matrix model
The Boston Matrix model is a tool for assessing existing and development products in terms of their market potential, and thereby implying strategic action for products and services in each category.