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SCHOOL OF PLANNING
Consumer media usage
Online analytics and competitor audit
Social media monitoring
Case studies and inspiration
Advertising planning/strategy templates
Approaches to advertising planning/strategy
Creating content (wireframes, presentations)
Strategists to follow
A simple guide to A/B testing
Tests and scores any website out of 10 for accessibility, SEO, social media and technology. Useful for comparing competitors.
Occam's Razor by Avinash Kaushik
Best practice in benching performance using analytics. Includes easy to understand ROI models.
Simply Measured Social Media Analytics Tools
Get sample reports on a brand's followers/audience, from interests to influence. Available on Facebook, Twitter, Instagram, LinkedIn, Google+, and Vine.
For websites you don't own, get a view of a website's audience demographics and interests.
Find customers interested in your brand with the 'search bios' function. Alternatively, find people by interests. Compare two brands on Twitter.
Download your competitors' most profitable keywords and ads for paid & organic search.
Quickly find out what your audience is searching for on Google, Bing, and YouTube. Useful for PPC, SEO, and content creation.
For websites you don't own, use this website analytics tool to get a traffic overview, including: monthly visits, traffic sources, geography, referring sites, and audience interests.
Get reliable impression and engagement rates of tweets from brands
Get a quick analysis of how a website is gaining traffic, based on effectiveness of content, SEO and user experience. Compare up to three competitors.
Brand impressions by Think with Google
Easily compare brands' online activity now & over time.
Find trends and content that's being shared the most for any topic or website.