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SCHOOL OF PLANNING
Consumer media usage
Online analytics and competitor audit
Social media monitoring
Case studies and inspiration
Advertising planning/strategy templates
Approaches to advertising planning/strategy
Creating content (wireframes, presentations)
Strategists to follow
Google Shopping Insights
Explore trends and popularity of products across the US
The customer journey to online purchase
Choose an industry, business size and region and see the customer journey to online purchase.
Find scholarly literature relevant to your consumer research.
Latest behavioural economics & consumer psychology research distilled down into helpful little brain gems.
Facebook Audience Insights
Learn about the locations, interests and behaviours of people who like your brand's Facebook page.
Enter a brand name into this tool and see what demographic of customer shops there.
Facebook have teamed up with researches to help marketers better understand people across generations.
Analyse and compare interests in topics over time using Google search data. It provides insight into how seasonal forces and macro trends influence what people search in Google.
Google Keyword Planner
Analyse historic and predictive data of search queries that happen in Google. Compare interest in brands within category.
Quantify the role of online in the consumer journey from research to purchase.
Mobile in the Purchase Journey (Think With Google)
Understand what role the smartphone plays in the customer journey across multiple countries, products, and demographics.
Create tiny polls in seconds. No sign up required. Just grab the URL and share online.
TNS Digital life
A suite of useful tools looking into people's attitudes and behaviours online. Useful to discover what people are saying about different product categories and whether the people trust comments written by others about brands.
The Ekmans' Atlas of Emotions
A tool created to increase understanding of how emotions influence our lives, giving us choice, and how our emotions influence what we say and do.
An easy way to create simple surveys for consumer research that can be sent as a URL or embedded in an email. Responses to surveys are automatically collected and presented as graphs.