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SCHOOL OF PLANNING
Consumer media usage
Online analytics and competitor audit
Social media monitoring
Case studies and inspiration
Advertising planning/strategy templates
Approaches to advertising planning/strategy
Creating content (wireframes, presentations)
Strategists to follow
Gain insights into who clicks on Bitly links and how people interact with brands through different devices.
Get sample data packs, reports, and infographics on the world's largest study into the digital consumer.
Our mobile planet
A library of research in digital marketing. Use the planning tools to find industry benchmarks on KPIs for ad campaigns and general best practices for business.
Get a comprehensive insight into who is visiting your website or mobile application, where the traffic comes from, frequency of visits, links clicked, duration of visit, etc.
Millward Brown AdReaction
Get statistics on how much time is spent daily on screens (TV, Smartphone, Laptop, Tablet), how people multiscreen, and what people think of ads. All statistics are presented as straightforward data visualisations.
Get research, case studies, and charts on the effectiveness of TV advertising. Ideal for the tricky last-minute presentations.
Get an insight into the best time to tweet based on the behaviour of a brand's followers' tweets.
Click on the 'media and analysis' tab then 'facts and figures' to find the latest numbers on internet, TV, radio, and mobile usage.
Access a collection of reports providing an unbiased view on how the internet and technology impacts people (attitudes and issues). Filter reports by consumer activity. Data is mostly US only.