How not to fail in marketing
A nonsense presentation by W+K that blows away the common misunderstandings in marketing today.
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Digital Strategy 101
Bud Caddell guides us through the core concepts of digital strategy and where it is today in this Slideshare presentation.
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Briefing for Participation
The need to brief for participation. A look into participation using key insights, by Patricia McDonald.
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GDS social media playbook
A thorough guide to social media marketing by the government.
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The Use and Abuse of Research
A brief overview of how we should handle research.
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Product strategy
A fun look into how you can make the right product, by Andy Whitlock (Made by Many)
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Account Planning
Mark Pollard explains a simple approach to account planning in a step-by-step guide.
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Build a Content Plan
Guiding principles on how to create a content plan that ensures you meet your brand's goals. Made by think with Google.
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Primer (by Google)
Fast and easy way to learn new marketing skills. Topics include advertising, content, and strategy.
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Communications and Media Planning
This ad school lecture by Zoe Scaman will introduce you to communications and media planning.
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Hyper Island Toolbox
Tools and methods designed to increase team creativity and collaboration. Useful for workshops. Curated by Hyper Island.
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Creative Brief Writing
What makes a good creative brief? This APG talk touches on the key points and helps you get to grips with writing a good creative brief.
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Communications Planning
A great introduction and analysis of what comms planning is, by Julian Cole.
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