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SCHOOL OF PLANNING
Consumer media usage
Online analytics and competitor audit
Social media monitoring
Case studies and inspiration
Advertising planning/strategy templates
Approaches to advertising planning/strategy
Creating content (wireframes, presentations)
Strategists to follow
How not to fail in marketing
A nonsense presentation by W+K that blows away the common misunderstandings in marketing today.
Digital Strategy 101
Bud Caddell guides us through the core concepts of digital strategy and where it is today in this Slideshare presentation.
GDS social media playbook
A thorough guide to social media marketing by the government.
Briefing for Participation
The need to brief for participation. A look into participation using key insights, by Patricia McDonald.
The Use and Abuse of Research
A brief overview of how we should handle research.
Build a Content Plan
Guiding principles on how to create a content plan that ensures you meet your brand's goals. Made by think with Google.
Primer (by Google)
Fast and easy way to learn new marketing skills. Topics include advertising, content, and strategy.
Mark Pollard explains a simple approach to account planning in a step-by-step guide.
A fun look into how you can make the right product, by Andy Whitlock (Made by Many)
Communications and Media Planning
This ad school lecture by Zoe Scaman will introduce you to communications and media planning.
Hyper Island Toolbox
Tools and methods designed to increase team creativity and collaboration. Useful for workshops. Curated by Hyper Island.
A great introduction and analysis of what comms planning is, by Julian Cole.
Creative Brief Writing
What makes a good creative brief? This APG talk touches on the key points and helps you get to grips with writing a good creative brief.