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SCHOOL OF PLANNING
Consumer media usage
Online analytics and competitor audit
Social media monitoring
Case studies and inspiration
Advertising planning/strategy templates
Approaches to advertising planning/strategy
Creating content (wireframes, presentations)
Strategists to follow
The Strategic Planner’s Template
A planner's template for PPT & Keynote presentations, by Julian Cole.
Econometrics Explained (IPA)
A beginners guide to understanding econometrics and measuring the payback from marketing communications.
Content Strategy Frameworks
Find 10 content strategy diagrams from Sue Davis in this useful Slideshare.
Online Business Models
This list of online business models is categorised and easy to reference, with each model complete with examples.
Design Kit from IDEO
Methodology guide on human-centered design, a creative approach to solving the world's most difficult problems.
Customer Experience worksheets
Worksheets created by Matt Watkinson to help anyone create a better customer experience in less time, by thinking about it in the right way.
Design thinking from Stanford
Methods for "Design Thinking" from Stanford. Processes useful for digital business design.
This is a tool designed to stimulate thinking when creating a positioning platform and brand story. Or you can use it when trying to identify the most motivating messaging strategy for your brand.
Digital Marketing Metrics
This Slideshare is a simple run-down of 50 digital marketing metrics you'll need to know.
A short handbook on growth strategies
Work out where you focus your energies on brand growth.
Behaviour Change Model
An overview of BJ Fogg's Behaviour Change Model with supporting papers.
Project of How
A library of methods on how to develop projects and ideas.
An app with free strategy frameworks for helping you piece together your decks.